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Merkle, LinkedIn, Madison Logic | February 02, 2021
Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...
Buyer Intent Data
Business Wire | May 30, 2023
6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories. In its vendor profile, Forr...
Targeted Account Strategy
Business Wire | May 22, 2023
Sales organizations that actively position technology as sellers’ “teammate” rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner, Inc. During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology – particularly artificial intelligence – is key in augmenting the unique value that human sel...
Clearbit | October 17, 2022
Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors. Capture seeks to help marketing teams build automated workflows that engage the right people at the right time from the right companies with intent-based outreach campaigns. Specifically, Capture helps teams automatically add leads, accounts and key contacts that match...
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