Custom Intelligence

Account Based Data

Demandbase | February 17, 2023

On February 16, 2023, Demandbase, the Smarter GTM™ firm, announced that it has raised $175 million in funding from Vista Credit Partners, a division of Vista Equity Partners and a strategic credit and financing partner specializing in the enterprise software, data, and technology markets. The money will be used carefully to support the next phase of platform innovation at Demandbase. This follows a prosperous Q4 and fiscal year 2022, featuring robust revenue growth and record Q4 book...

Account Based Data

PR Newswire | October 04, 2023

Drift, the buyer experience and Conversational AI company, today announced Drift Engage, a first-to-market product powered by Lift AI, that uses machine learning to score visitors' real-time site behavior, even for visitors who are 100% anonymous. This collaboration with Lift AI delivers on a strategic partnership to enhance customers' experiences, and reinforces Drift's commitment to delivering c...

Targeted Account Strategy

ITSMA | September 13, 2022

ITSMA, a Momentum Group company, is enhancing its industry-leading account-based marketing (ABM) and B2B marketing training programs with the launch of Growth Academy. The firm has trained nearly 2,000 learners to date and has seen a significant increase in demand for marketing enablement in recent months. Growth Academy will embed best practice learning experiences and empower learners to take control of their own development pathway via a new cutting-edge learning management sys...

Account Based Execution

Red House, Chief Marketer | January 27, 2022

Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category. Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients i...