Custom Intelligence

BUYER INTENT DATA

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

TechTarget | September 09, 2020

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allo...

ACCOUNT-BASED EXECUTION

Contentgine | February 14, 2022

On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data. The first episode is fre...

Mediafly | July 08, 2020

Mediafly, a sales enablement technology provider, announced Mediafly Content Hub for its solution suite, intending to provide marketers with the ability to manage and share personalized sales content for engagement at every stage of the buyer’s journey. The Content Hub is designed as an all-in-one solution, allowing businesses to automatically highlight relevant content for optimal distribution. This will also allow marketers to help buyers make an informed decision by tailoring the conten...