Custom Intelligence

ABM ACCOUNTS

Terminus | August 05, 2021

Terminus, the premier account-based marketing (ABM) platform, today announced the release of Terminus Chat Experiences, the next iteration of their native ABM chat solution. The award-winning chat solution has been shown to improve target account engagement by 700% and has driven over four million interactions for Terminus clients. Terminus Chat Experiences is the first ever account-based chat solution unique to an ABM platform, following the purchase of Ramble in 2020. Cha...

ABM ACCOUNTS

Terminus | February 12, 2021

To optimize the ABM strategies, Terminus, a leading and well-known account account-based marketing platform (ABM) has released new platform capabilities. The near features will make the sales engagement and ABM work together seamlessly to bring out positive results. Some of the released enhanced platform capabilities this month are: Global Targeting: With this, customers become able to scale ABM campaigns outside the US too with terminus. This targe...

CORE ABM

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

ABM ACCOUNTS

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...