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TARGETED ACCOUNT STRATEGY

SOLIDIFYING DISCONNECT BETWEEN ABM TECHNOLOGY AND B2B BUYER EXPERIENCE PARADIGMS

MRP Prelytix | January 20, 2021

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For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

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ACCOUNT BASED DATA

LEADSPACE & SALESINTEL EXPAND PARTNERSHIP

Leadspace, SalesIntel | August 16, 2022

news image

During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and customers. Access to SalesIntel’s direct dial, contact and technographic data is available through the Leadspace platform and Leadspace Studio....

Read More

ACCOUNT BASED DATA

ZOOMINFO TOPS G2’S 2022 WINTER GRID REPORTS, PLACES NO. 1 IN 27 CATEGORIES

ZoomInfo | December 21, 2021

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On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...

Read More

BUYER INTENT DATA

NETLINE'S 2022 CONTENT CONSUMPTION REPORT REVEALS UNEQUALED NEW BUYER-LEVEL INTENT FINDINGS

NetLine Corporation | March 31, 2022

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Today, NetLine published its 2022 State of B2B Content Consumption and Demand Report for Marketers — a full-scale look into the platform's first-party content consumption and demand data from the previous 12 months. The company's annual report explores key insights from the content consumption behaviors of millions of B2B buyers, providing a data-backed foundation through which Marketers can guide their centric content demand generation marketing programs. NetLine...

Read More
news image

TARGETED ACCOUNT STRATEGY

SOLIDIFYING DISCONNECT BETWEEN ABM TECHNOLOGY AND B2B BUYER EXPERIENCE PARADIGMS

MRP Prelytix | January 20, 2021

For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

Read More
news image

ACCOUNT BASED DATA

LEADSPACE & SALESINTEL EXPAND PARTNERSHIP

Leadspace, SalesIntel | August 16, 2022

During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and customers. Access to SalesIntel’s direct dial, contact and technographic data is available through the Leadspace platform and Leadspace Studio....

Read More
news image

ACCOUNT BASED DATA

ZOOMINFO TOPS G2’S 2022 WINTER GRID REPORTS, PLACES NO. 1 IN 27 CATEGORIES

ZoomInfo | December 21, 2021

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...

Read More
news image

BUYER INTENT DATA

NETLINE'S 2022 CONTENT CONSUMPTION REPORT REVEALS UNEQUALED NEW BUYER-LEVEL INTENT FINDINGS

NetLine Corporation | March 31, 2022

Today, NetLine published its 2022 State of B2B Content Consumption and Demand Report for Marketers — a full-scale look into the platform's first-party content consumption and demand data from the previous 12 months. The company's annual report explores key insights from the content consumption behaviors of millions of B2B buyers, providing a data-backed foundation through which Marketers can guide their centric content demand generation marketing programs. NetLine...

Read More