DDB Canada

Agent3, oneninefive | February 02, 2022

Leading global end-to-end Account-based Marketing provider Agent3 has acquired oneninefive, a successful demand generation specialist. This acquisition will significantly enhance Agent3’s ability to deliver account-centric demand generation programs to its international customers. The existing Agent3 demand generation resources combined with oneninefive make up a team of 40 consultants who will focus on the delivery of higher quality account engagement and close leads faster. ...

CORE ABM, ABM ACCOUNTS

DemandScience | December 21, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers. In the 10 months since DemandScience was named the Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions, DemandScience has reached more than 54 million m...

CORE ABM

Madison Logic | June 30, 2022

On June 28, Madison Logic, the leading global digital Account-based Marketing (ABM) platform, announced that it had been awarded the 2022 Great Place to Work Certification in the United States, Europe, and Asia Pacific. This certification across all regions where Madison Logic currently operates reflects the company's ongoing commitment to creating a supportive and flexible work environment that resonates with employees and allows them to diligently serve customers. ...

ACCOUNT BASED DATA

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade a...