DDB Canada

Core ABM

CMO Council | October 13, 2023

The Chief Marketing Officer (CMO) Council announced entering into a partnership with WM America, a leading B2B marketing company, on a new Q4 thought leadership program. The thought leadership initiative is an urgent response to enhance marketing compliance through lead revenue science, addressing inefficiencies in demand generation and customer engagement amid the evolving digital buyer journey. <...

Account Based Execution

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

Terminus | February 19, 2020

Terminus, the #1 customer-rated account-based marketing (ABM) platform, announced more than 50 percent quarter-over-quarter revenue growth in the second half of 2019, positioning it to become the dominant force in B2B sales and marketing software. By the end of 2019, Terminus grew to more than 210 employees through the acquisition of Sigstr, adding an Indianapolis office to its existing Atlanta and San Francisco locations....

Core ABM

Madison Logic | December 22, 2021

On December 21, Madison Logic (ML), a global ABM platform, announced that it was named a Leader in Marketing Account Intelligence by G2. ML has earned this title for the third consecutive quarter. Additionally, Madison Logic’s ML Platform was recognized as an Enterprise High Performer in the G2 2022 Winter Reports, proving its supremacy. G2’s standard for Marketing Account Intelligence software is determined by the software’s ability to compile insightful prospec...