DDB Canada

Core ABM

MRP Prelytix | April 26, 2021

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...

ABM Accounts

Terminus | August 05, 2021

Terminus, the premier account-based marketing (ABM) platform, today announced the release of Terminus Chat Experiences, the next iteration of their native ABM chat solution. The award-winning chat solution has been shown to improve target account engagement by 700% and has driven over four million interactions for Terminus clients. Terminus Chat Experiences is the first ever account-based chat solution unique to an ABM platform, following the purchase of Ramble in 2020. Cha...

Buyer Intent Data

PRWeb | May 29, 2023

Intentsify, the pioneer in next-generation buyer-intent intelligence and Intent Activation™ solutions, today was awarded Strong Performer status in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 report. The Forrester report evaluated 14 providers across 26 criteria, measuring the depth, breadth, and quality of the intent data they provide B2B sales, marketing, and operations professionals. According to the report, “[Intentsify] differentiate...

Account Based Data

ActionIQ | October 13, 2022

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from ad...