Demand Metric

Demandbase | June 10, 2020

Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization. The Demandbase ABM platform is a comprehensive, end-to-end solution built specifically for B2B mar...

Account Based Data

Sendoso | March 17, 2023

Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time ...

Leadspace | February 10, 2020

Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription required), which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable ...

Alyce | July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....