Demand Metric

Core ABM

Terminus | September 23, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies. Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...

Targeted Account Strategy

Enablix | September 06, 2022

Enablix, the sales content enablement solution for revenue facing teams, has enhanced its CRM integrations with the release of their new feature: Account Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects interact with sales and marketing content. Prospect engagement with sales content, measured by data points like time on each page of ...

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Targeted Account Strategy

Titan ONE | October 19, 2022

Today, Titan ONE announced the addition of account-based targeting platforms to its solutions portfolio to support enhanced brand building and accelerate demand generation for clients. Platform capabilities include orchestrated account engagement at scale, along with direct access to targeted, account-based programmatic advertising from within HubSpot. This provides end-to-end clarity around impact at both the contact and company level. “There is a significant...