Fractional Marketing Group

ABM Accounts

Demandbase | January 11, 2022

On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report. "We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive o...

RollWorks | September 22, 2020

RollWorks, a division of NextRoll, today made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides account-level analysis of website visitors. The new Site Visitor API enables account-le...

Account Based Data

FUSIONWRX Inc | January 31, 2022

FUSIONWRK Inc., a Flottman Company, is a full-service marketing agency in Northern Kentucky. It focuses on digital marketing and specializes in building and optimizing Google Business Profiles. It was one of the only two finalists for the 2021 ‘Best Customer Experience Execution’ Pinnacle Award from the American Marketing Association (AMA). This runner-up honor was to recognize its contribution to improving online presence and sales entitled ‘Increasing Online Sales Success for...

Account Based Data

Frost & Sullivan, Yellow.ai | October 12, 2021

Based on its recent analysis of the Middle Eastern and South Asian conversational AI market, Frost & Sullivan bestows Yellow.ai with the 2021 Technology Innovation Leadership Award for delivering a highly differentiated conversational artificial intelligence (AI)-powered customer experience (CX) and employee experience (EX) automation platform. The independently assessed award recognizes Yellow.ai's commitment to innovation, creativity, diversity, and growth potential towa...