Heard Agency

Buyer Intent Data

LeadSift, IDG Communications | December 24, 2021

Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

Account Based Advertising

PRWeb | May 15, 2023

With an explosion of marketing campaigns and ads everywhere around, marketing is now entering a new era where businesses and marketing teams put the customers in the center and deliver messaging that focuses on their wants and needs while bringing them specific value. DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Chris Cunningham, head of influencer marketing and a founding member of ClickUp to learn more about the company’s value-based mar...

Core ABM

Demandbase | November 06, 2023

Demandbase, an AI-driven account-based go-to-market (GTM) leader, has been named a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms. The recognition is based on Demandbase's completeness of vision and ability to execute and follows being named a Gartner Peer Insights Customers' Choice for ABM earlier this year. Demandbase...

Account Based Data, Buyer Intent Data

EIN News | May 16, 2023

Today, customer analytics platform Intent HQ announced that its newest product, Market Explorer, has launched in Spain, a world-first with robust category-specific market and consumer insights based on previously unavailable rich behavioral transactional data. Intent HQ’s Market Explorer provides brands with granular, impartial digital dashboards based on billions of data points from real consumer behavior. Market Explorer is the first product from Intent HQ’s Intent xChange. I...