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Terminus | March 18, 2020

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and more powerful ways of interpreting that data to deliver more connected, rele...

Core ABM

Influ2 | September 01, 2021

Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...

ABM Accounts

Optimizely | October 04, 2022

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize t...

Core ABM

MRP | November 12, 2021

MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise. ...