InnerWorkings

Sendoso | July 22, 2020

Sendoso, the leading Sending Platform and leader in Account-Based Execution, today announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with...

ABM ACCOUNTS

Walker Sands | January 16, 2023

Walker Sands, a full-service marketing agency dedicated to accelerating the growth of B2B businesses, has acquired KoMarketing, a Boston-based B2B demand generation provider. The acquisition, Walker Sands' second to date, expands the company's capabilities in top-of-funnel demand generation operations, such as paid digital advertising and SEO for B2B audiences. Walker Sands, founded in 2001, accelerates the development of B2B firms via marketing. Over the year...

ACCOUNT BASED DATA

Demandbase | March 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that Demandbase One is immediately available in AWS Marketplace. The first B2B go-to-market solution to be added to the platform, Demandbase One helps B2B marketers and sellers see their accounts more clearly and orchestrate every marketing and sales motion in order to spot opportunities earlier, engage more intelligently, and close deals faster. By joining AWS Marketplace, AWS customers can enjoy a more streamlined buyin...

CORE ABM, ABM ACCOUNTS, TARGETED ACCOUNT STRATEGY

RollWorks | December 22, 2022

Contents 1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations 2. Efficient Go-to-market Strategies with ABM Partners In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the pa...