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Buyer Intent Data
Bombora | September 19, 2022
Qualified, the pipeline generation platform for revenue teams that use Salesforce, announced today that its work with Bombora has enabled it to roll out the next generation of Qualified Signals, an AI-based product that surfaces the buying intent of a B2B company’s target accounts. In addition to first-party website engagement Intent data—like pages viewed, human and chatbot conversations, visitor recency and frequency, meetings booked, time on site, and more—Qua...
ABM Accounts
Madison Logic | July 13, 2022
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid®. In addition to being voted a Leader in Marketing Account Intelligence for the fifth consecutive quarter, customers also recognized the company for its high user adoption and easy setup. The G2 Summer Grid was calculated based on customer satisfaction and market presence within a product catego...
IDG Communications | September 13, 2021
IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...
Account Based Execution
RollWorks | August 26, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue. RollWorks built the industry's most robust, multi-source account-based data fo...
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