Kapika Digital

Account Based Data

PR Newswire | June 19, 2023

Uberflip, the leading cloud-based content experience platform (CEP), today announces the conclusions of a GTM Perspectives ROI study by GTM Partners, a next-generation GTM analyst firm focused on data-driven, third-party validation. The study affirmed that Uberflip helps marketers, salespeople and go-to-market teams accelerate their buyer's journey, scale their account-based marketing (ABM) programs and improve seller performance and close rates with Digital Sales Rooms. It also went b...

Account Based Data

RollWorks | June 30, 2020

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

Demandbase | June 18, 2021

Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models. The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permit...

Core ABM, ABM Accounts, Targeted Account Strategy

RollWorks | December 22, 2022

Contents 1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations 2. Efficient Go-to-market Strategies with ABM Partners In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the pa...