LivingSocial

ABM Accounts

Merkle | September 01, 2020

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

ABM Accounts

6Sense | April 06, 2021

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Account Based Analytics

Agent3 | February 05, 2020

End-to-end account based marketing provider Agent3 has announced its acquisition with The Craft, a marketing consultancy that specialises in positioning and strategic differentiation. The acquisition aims to help the two firms support their combined customer roster by offering a deeper set of insights, services and skills. Agent3 also hopes to expand its end-to-end ABM platform with this acquisition. In June, Agent3 announced it had hired three senior creative executives with domai...

Demandbase | March 17, 2020

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...