WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
Modus | July 11, 2022
Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects.
Modus leveraged user insights to enhance the platform with key features that include:
Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons;
A presentation builder
ACCOUNT BASED EXECUTION
TrustRadius, Demandbase | March 30, 2022
TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius.
Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...
Hunter & Bard, Folloze | June 27, 2022
On June 24, Folloze and Hunter & Bard, a leading ABM agency, announced a partnership that will bring together Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services.
Hunter & Bard has joined Folloze as a Service Technology (FaaST) program. It will allow the agency to provide data-driven marketing engagement, personalization, and turnkey campaign activation to clients who require ABM expertise and execution.
RollWorks | April 27, 2022
On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time.
"Drift's conversational messaging software helps marketing and sales teams easily convert more inboun...
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