LYFE Marketing

BUYER INTENT DATA

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

CORE ABM

Nexa Receptionist Holdings, SearchKings | August 03, 2021

Nexa Receptionists Holdings LLC, the leading provider of tech-enabled business services for companies of all sizes across the US, and SearchKings, one of the fastest-growing digital advertising agencies for small- to mid-sized businesses in North America, announced today a partnership to help clients in the home services, healthcare, legal, real estate and retail & eCommerce industries scale their revenue. The comprehensive solution starts with top-tier digital advertising to generate leads ...

ABM ACCOUNTS

Merkle, LinkedIn, Madison Logic | February 02, 2021

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

ACCOUNT-BASED ANALYTICS

Jabmo | February 18, 2021

The leading Account-based Marketing (ABM) solutions provider, Jabmo,  to the  and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner. Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...