M2B - Account Based Advertising

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M2B is the B2B & Account-Based-Advertising agency for growth-oriented companies. Convinced that meaningful communication concepts only evolve when perceived as a part of the overall business strategy, we operate as embedded marketing team players and direct contributors to the bigger effort.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Related News

Buyer Intent Data

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

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In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

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Core ABM

MADISON LOGIC NAMED ONE OF THE FORTUNE’S BEST WORKPLACE IN 2023

Madison Logic | September 14, 2023

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On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust...

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ABM Accounts

CONVERSICA UNVEILS CONVERSATIONAL ACCOUNT-BASED MARKETING SOLUTION TO DELIVER PERSONALIZED ENGAGEMENT AT SCALE

Conversica | November 10, 2021

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Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...

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Targeted Account Strategy

MINDTICKLE ANNOUNCES NEW RELEASES THAT GENERATE “BINGE-WORTHY” SALES ENABLEMENT EXPERIENCES

Mindtickle | November 07, 2022

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Mindtickle, the global leader in sales enablement and training technology, today announced the release of new products and capabilities designed to make it easier for revenue organizations to deliver engaging and high-impact sales enablement and content experiences for both sellers and buyers. The updates to Mindtickle’s award-winning sales readiness platform bring together sales enablement and sales content management in one place, creating simplicity for revenue teams managing their tech...

Read More
news image

Buyer Intent Data

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More
news image

Core ABM

MADISON LOGIC NAMED ONE OF THE FORTUNE’S BEST WORKPLACE IN 2023

Madison Logic | September 14, 2023

On September 12, 2023, Madison Logic, an industry-leading global digital Account-Based Marketing (ABM) platform, announced that Fortune Magazine and Great Place To Work have named it one of the Best Workplaces in Advertising & Marketing for 2023. This prestigious award recognizes organizations that have adapted to the challenges of a constantly evolving workplace by fostering inclusive, high-trust...

Read More
news image

ABM Accounts

CONVERSICA UNVEILS CONVERSATIONAL ACCOUNT-BASED MARKETING SOLUTION TO DELIVER PERSONALIZED ENGAGEMENT AT SCALE

Conversica | November 10, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...

Read More
news image

Targeted Account Strategy

MINDTICKLE ANNOUNCES NEW RELEASES THAT GENERATE “BINGE-WORTHY” SALES ENABLEMENT EXPERIENCES

Mindtickle | November 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced the release of new products and capabilities designed to make it easier for revenue organizations to deliver engaging and high-impact sales enablement and content experiences for both sellers and buyers. The updates to Mindtickle’s award-winning sales readiness platform bring together sales enablement and sales content management in one place, creating simplicity for revenue teams managing their tech...

Read More

Resources

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Account Based Data, ABM Accounts

15 Account Based Marketing Strategies and How to Set Them Up

Whitepaper

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Account Based Data

The ultimate guide to lead generation

Whitepaper

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Core ABM, Targeted Account Strategy

How to Create an ABM Strategy that Works

Video

resource image

Account Based Data, ABM Accounts

15 Account Based Marketing Strategies and How to Set Them Up

Whitepaper

resource image

Account Based Data

The ultimate guide to lead generation

Whitepaper

resource image

Core ABM, Targeted Account Strategy

How to Create an ABM Strategy that Works

Video

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us