M2B - Account Based Advertising

ACCOUNT-BASED DATA

TechTarget | December 13, 2021

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2021 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners come from top hardware, software and services companies of all sizes across many major enterprise markets, including: Networking, Security, Cloud Computing, Data Center, Business Appli...

ACCOUNT-BASED EXECUTION

Skydeo | January 19, 2022

Skydeo, a leading provider of audience targeting services, has launched *AccountsGraph B2B audience segments for account-based advertising on CTV, social and programmatic platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides market...

ACCOUNT-BASED ANALYTICS

Invoca | November 11, 2021

Invoca, the leader in conversation intelligence for revenue teams, today launched Lost Sales Recovery, a new solution that spots missed sales conversion opportunities that occur when high-intent callers fail to reach a live agent because they hung up or reached voicemail. This technology also addresses an acute challenge for multi-location and franchise businesses by identifying these lost conversion opportunities across every location, region and line of business. Over On...

ABM ACCOUNTS

Ocean.io | January 17, 2022

Copenhagen-based Ocean.io, a martech startup that leverages AI to help enterprises find the right business targets, today announced it has raised $7 million from Peak Investments and existing investors. The company plans to use the capital to build strong thought leadership and expand its presence in existing and new markets. Today, almost all organizations – 92% as per Salesforce’s estimates – looking to sell products/services to other enterprises leverage accou...