M2B - Account Based Advertising

ResearchAndMarkets | July 20, 2020

The "Global Customer Data Platform Market Analysis & Trends - Industry Forecast to 2028" report has been added to ResearchAndMarkets.com's offering. The Global Customer Data Platform Market is poised to grow strong during the forecast period 2018 to 2028. Some of the prominent trends that the market is witnessing include increasing focus on development of real-time customer profiles, growing adoption of account-based marketing among enterprises and rising awareness regar...

Account Based Execution

True Influence | March 09, 2020

True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing our customers with the best solutions available to streamline their sales and marketing efforts, improving their success rate and increasing revenue,” said Brian Giese, CEO of True Influence, in a statement. “...

Core ABM

RollWorks | April 27, 2022

On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time. "Drift's conversational messaging software helps marketing and sales teams easily convert more inboun...

Buyer Intent Data

Sendoso | November 30, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Sendoso Express, the company’s first eGifting offering that's free to sign up. With no contracts, no subscriptions, and no user fee required, Sendoso Express enables small and midsize businesses with a freemium eGifting solution to easily make an impression, open doors, and add that special touch to any communication over the holidays and beyond. With the expansive a...