M2B - Account Based Advertising

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M2B is the B2B & Account-Based-Advertising agency for growth-oriented companies. Convinced that meaningful communication concepts only evolve when perceived as a part of the overall business strategy, we operate as embedded marketing team players and direct contributors to the bigger effort.

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Account Based Data

6SENSE ENHANCES GO-TO-MARKET TEAM ALIGNMENT, NAMES LATANÉ CONANT AS CHIEF REVENUE OFFICER

Business Wire | October 06, 2023

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6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales a...

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Buyer Intent Data

BOMBORA LAUNCHES NEW SALESFORCE APP, MAKING IT EASIER FOR SALES TEAMS TO PURSUE IN-MARKET ACCOUNTS

Bombora | May 30, 2022

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Bombora, the leading provider of B2B Intent data, today announced that it has launched a native Salesforce app that makes it easier than ever for Salesforce users to access Bombora’s Company Surge® score and take action based on those insights. Bombora customers have relied on a successful Salesforce integration for several years, and Salesforce users have had access to Bombora Company Surge® scores that show them which of their target prospects and accounts are acti...

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Buyer Intent Data

HUMACH RECRUITS INDUSTRY VETERANS TO ENHANCE FOCUS ON CUSTOMER EXPERIENCE, AI AND AUTOMATION

Humach | April 19, 2023

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Humach, the customer experience provider that blends human and machine-driven contact center capabilities, appointed two industry veterans to key leadership roles to assist with the company’s goal to provide seamless customer experiences for companies seeking efficiency in their AI and digital transformation. Mark Honeycutt is joining Humach, bringing more than two decades of global customer experience at Microsoft and Amazon. As the newly appointed President of Digital an...

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Buyer Intent Data

DEMANDBASE RECOGNIZED AS A NOTABLE PROVIDER BY FORRESTER RESEARCH

Demandbase | October 11, 2023

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Demandbase has announced being named a recognized provider by Forrester Research in a recent research report. As per the Marketing and Sales Data Providers for B2B Landscape report by Forrester, the modern B2B data provider sector has only a few suppliers with the depth, breadth, and scale of offers to be large business clients' primary data partners. The report...

Read More
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Account Based Data

6SENSE ENHANCES GO-TO-MARKET TEAM ALIGNMENT, NAMES LATANÉ CONANT AS CHIEF REVENUE OFFICER

Business Wire | October 06, 2023

6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales a...

Read More
news image

Buyer Intent Data

BOMBORA LAUNCHES NEW SALESFORCE APP, MAKING IT EASIER FOR SALES TEAMS TO PURSUE IN-MARKET ACCOUNTS

Bombora | May 30, 2022

Bombora, the leading provider of B2B Intent data, today announced that it has launched a native Salesforce app that makes it easier than ever for Salesforce users to access Bombora’s Company Surge® score and take action based on those insights. Bombora customers have relied on a successful Salesforce integration for several years, and Salesforce users have had access to Bombora Company Surge® scores that show them which of their target prospects and accounts are acti...

Read More
news image

Buyer Intent Data

HUMACH RECRUITS INDUSTRY VETERANS TO ENHANCE FOCUS ON CUSTOMER EXPERIENCE, AI AND AUTOMATION

Humach | April 19, 2023

Humach, the customer experience provider that blends human and machine-driven contact center capabilities, appointed two industry veterans to key leadership roles to assist with the company’s goal to provide seamless customer experiences for companies seeking efficiency in their AI and digital transformation. Mark Honeycutt is joining Humach, bringing more than two decades of global customer experience at Microsoft and Amazon. As the newly appointed President of Digital an...

Read More
news image

Buyer Intent Data

DEMANDBASE RECOGNIZED AS A NOTABLE PROVIDER BY FORRESTER RESEARCH

Demandbase | October 11, 2023

Demandbase has announced being named a recognized provider by Forrester Research in a recent research report. As per the Marketing and Sales Data Providers for B2B Landscape report by Forrester, the modern B2B data provider sector has only a few suppliers with the depth, breadth, and scale of offers to be large business clients' primary data partners. The report...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us