Marketing Decisions

Buyer Intent Data

ZoomInfo | September 08, 2023

ZoomInfo has announced entering a strategic partnership with global-leader advertising technology, The Trade Desk. MarketingOS, ZoomInfo’s account-based marketing (ABM) platform, offers the industry’s first in-house B2B demand-side platform that focuses on meeting the needs of companies doing true B2B ABM. The integrat...

Account Based Analytics

Invoca | November 11, 2021

Invoca, the leader in conversation intelligence for revenue teams, today launched Lost Sales Recovery, a new solution that spots missed sales conversion opportunities that occur when high-intent callers fail to reach a live agent because they hung up or reached voicemail. This technology also addresses an acute challenge for multi-location and franchise businesses by identifying these lost conversion opportunities across every location, region and line of business. Over On...

Core ABM

RollWorks | November 20, 2021

RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new ...

Account Based Data

Sendoso | February 15, 2023

On February 14, 2023, Sendoso, one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023. Egan Calla...