McCorkell & Associates

Bombora | May 19, 2020

Bombora’s Company Surge data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. This partnership with 6sense gives B2B sales and marketing teams a l...

ABM Accounts

Madison Logic | July 15, 2021

Madison Logic, the world's premier Account Based Marketing (ABM) platform, announced today that it has been awarded a Great Place to Work CertificationTM for 2021. This coveted award is given out based on how satisfied employees are with their work. Employees at Madison Logic rated the company as a fantastic place to work 87 percent of the time, which is 47 percent higher than the national average for a typical U.S. corporation. The global authority on workplace culture, emplo...

Account Based Data, Targeted Account Strategy

Terminus | December 09, 2022

Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that cham...

Account Based Data

True Influence | June 21, 2021

True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...