MediaPost

Mediapost | May 24, 2017

According to a report by Senraj Soundar, founder and CEO of Connect, published in Sales & Marketing Management, Account Based Marketing is the most-talked-about strategy right now in the B2B world. According to Forbes, 80% of marketers measuring ROI say that ABM outperforms other marketing investments, and 84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships....

Mediapost | January 24, 2017

The new privacy regulations, passed by a 3-2 vote last year, require broadband providers to obtain subscribers' explicit consent before drawing on their Web-surfing activity for ad targeting. The rules only apply to Internet service providers; search engines, social networking services and Web publishers are still free to collect and use data as they see fit -- though many adhere to self-regulatory policies that generally require companies to let consumers opt out of behavioral targeting....

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....