MLT Creative

ABM Accounts

Madison Logic | May 05, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...

Account Based Data

Metadata io | September 13, 2020

Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures. Additional participants include Greycroft, York IE, Stormbreakers, and renowned entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees also invested in the round. Including this fu...

ABM Accounts

MRP | May 26, 2022

On May 25, MRP, the only enterprise-level account-based sales and marketing platform, announced a live webinar, ‘The Role of ABM Technologies in the Enterprise’, with Principal Analyst Malachi Threadgill as a guest. This webcast will offer actionable insights from Forrester’s research and guide attendees through vital considerations enterprises need to look for when assessing and implementing ABM platform capabilities. The hour-long webinar is on Tuesday, June 7, 2022, at 2.30 ...

Account Based Execution

Folloze | March 11, 2021

Folloze has announced today the season 2 of its popular Account-Based Experience (ABX) Masterclass program. The Masterclass program, launched in 2020, provides the tools, tutorials, and best practices to help revenue and marketing teams align with today's evolving and demanding B2B buyer. The Season 2 of the program will focus on Folloze best practice “PlayBooX” for Strategic ABM, Demand Generation, Programmatic upsell and Large Scale Events. It will also feature B2B marketing le...