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Account Based Data

InsideView | June 21, 2021

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...

Buyer Intent Data

Demandbase | September 11, 2023

Demandbase launched a cutting-edge multi-language intent solution that supports more than 130 languages, including non-Latin alphabets. The company already processes more than one trillion English intent signals per month, and the inclusion of non-English intent signals represents hundreds of billions of additional signals available to customers. Using sophisticated natural language processing (NLP), this innovation enables B2B organizations to collec...

Buyer Intent Data

Bombora | May 19, 2021

This week's intent data serves as a timely reminder: content reigns high! As calculated by Bombora Company Surge, “demand generation” and “content marketing” remain high areas of focus for brands, maintaining their upward trend since January (R). B2B International's recent report backs this up, showing that demand generation is the top marketing priority for B2B companies. Intent data for retargeting – in this case, "social retargeting&qu...

Account Based Advertising

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...