Netplus

CORE ABM

Demandbase | September 15, 2021

Demandbase, the B2B go-to-market leader, today announced its leadership placements on multiple G2 reports for the fall of 2021. The Demandbase platform earned "leader" classification in the categories of Account Data Management, Account Based Analytics, Account Based Orchestration Platforms, Attribution, and Marketing Account Intelligence. Additionally, InsideView, a Demandbase company, was also named as a leader in Market Intelligence, Marketing Account Intelligence and Sales Intellig...

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

RollWorks | April 23, 2020

At a Glance: Marketers can now combine Account Fit with Account Intent to prioritize the right accounts for marketing outreach Account Intent identifies accounts that are actively researching a product or servi...

MOI Global | June 19, 2020

B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM...