Octagon

Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete and personality representation and management. With more than 800 employees globally, Octagon manages/influences billions in worldwide sponsorship rights fees and activation. We work with hundreds of blue-chip corporate clients, more than 800 Athletes & Personalities clients, and manage more than 13,000 events per year.

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ABM ACCOUNTS

ROLLWORKS HAS JOINED THE ADOBE EXCHANGE EXPERIENCE CLOUD PROGRAM AS AN ACCELERATE PARTNER

RollWorks | April 28, 2021

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RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...

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ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

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According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

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TARGETED ACCOUNT STRATEGY

MICROSITE BUILDER OF PATHFACTORY HELPS B2B MARKETERS TO BUILD CUSTOM DESTINATIONS FOR ABM

PathFactory | March 03, 2021

news image

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

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ROLLWORKS AND LAUNCHPOINT JOIN HANDS TO HELP CUSTOMERS MEASURE ABM IMPACT AND REVENUE GROWTH AT SCALE

RollWorks | April 07, 2020

news image

RollWorks becomes a LaunchPoint Accelerate partner that will enhance data and machine learning capabilities for ABM. Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract...

Read More
news image

ABM ACCOUNTS

ROLLWORKS HAS JOINED THE ADOBE EXCHANGE EXPERIENCE CLOUD PROGRAM AS AN ACCELERATE PARTNER

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...

Read More
news image

ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More
news image

TARGETED ACCOUNT STRATEGY

MICROSITE BUILDER OF PATHFACTORY HELPS B2B MARKETERS TO BUILD CUSTOM DESTINATIONS FOR ABM

PathFactory | March 03, 2021

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

Read More
news image

ROLLWORKS AND LAUNCHPOINT JOIN HANDS TO HELP CUSTOMERS MEASURE ABM IMPACT AND REVENUE GROWTH AT SCALE

RollWorks | April 07, 2020

RollWorks becomes a LaunchPoint Accelerate partner that will enhance data and machine learning capabilities for ABM. Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us