WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
RollWorks | April 28, 2021
RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...
Bombora | May 24, 2021
According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R).
Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...
TARGETED ACCOUNT STRATEGY
PathFactory | March 03, 2021
Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies.
PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...
RollWorks | April 07, 2020
RollWorks becomes a LaunchPoint Accelerate partner that will enhance data and machine learning capabilities for ABM.
Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract...
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