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Online Behavior is a website about marketing measurement & optimization. It provides marketing techniques, tactics, and strategies to help website managers and analysts to be successful. We focus on Web Analytics, Usability, Website Testing and Targeting...

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STACKADAPT AND BOMBORA PARTNER TO DEVELOP ITS AUDIENCE SOLUTIONS PROGRAMS

Bombora | May 05, 2020

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StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

  • Read More
  • ABM ACCOUNTS

    TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

    Terminus, Outreach | February 01, 2021

    news image

    Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

    Read More

    ACCENTURE ACQUIRES YESLER TO ENHANCE B2B MARKETING SERVICES

    Accenture | April 03, 2020

    news image

    A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

    Read More

    CORE ABM

    ROLLWORKS CONTINUES RECORD BUSINESS GROWTH, NAMES MIHIR NANAVATI TO PRESIDENT

    RollWorks | October 04, 2021

    news image

    RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll. As B2B revenue teams continue to align around the most targeted and efficie...

    Read More

    Bombora | May 05, 2020

    news image

    STACKADAPT AND BOMBORA PARTNER TO DEVELOP ITS AUDIENCE SOLUTIONS PROGRAMS

    StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

  • Read More
  • ABM ACCOUNTS

    Terminus, Outreach | February 01, 2021

    news image

    TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

    Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

    Read More

    Accenture | April 03, 2020

    news image

    ACCENTURE ACQUIRES YESLER TO ENHANCE B2B MARKETING SERVICES

    A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

    Read More

    CORE ABM

    RollWorks | October 04, 2021

    news image

    ROLLWORKS CONTINUES RECORD BUSINESS GROWTH, NAMES MIHIR NANAVATI TO PRESIDENT

    RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll. As B2B revenue teams continue to align around the most targeted and efficie...

    Read More