#FlipMyFunnel is your account-based marketing headquarters providing you with updates and the latest news on all things dealing with ABM. We also share news on B2B marketing, marketing technology, digital marketing, advertising, customer service, and customer relationship management.
Account-based marketing is a growing category in B2B marketing world. What we've done at #FlipMyFunnel is taken the traditional lead-based marketing funnel and flipped it over. Instead of pouring your money into lead generation you focus on key accounts and reach the necessary decision makers on their terms.