Overground Inc

Account Based Advertising

transmissionagency | January 18, 2022

The start of a new year is always an exciting time for us at Transmission. And for 2022, we’re delighted to announce the launch of our LinkedIn content and creative inspiration hub – Hubbub! At Transmission, we’re proud to be experts in all things LinkedIn. And as an official LinkedIn Marketing Partner, we can confidently say that our breadth and depth of insight is hard to rival. It’s this knowledge of the LinkedIn platform that has led our ...

Buyer Intent Data

Zilliant | November 05, 2020

B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enhance its predictive sales analytics that allows for additional customer insights and campaign actions. Campaign Manager is designed to provide sellers with customer-specific pricing and product recomm...

Account Based Execution, ABM Accounts

Demandbase | August 25, 2020

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification c...

Account Based Execution

Folloze | June 13, 2022

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today released Folloze Buyer Experience Platform 3.0, including a new experience engine and several other key features. The latest version unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. Now all B2B marketers can build rich experiences, in a simple, no-code environment, to engage buyers throughout their journey....