PollaroMedia

Account Based Execution

Folloze | June 13, 2022

On June 8, Folloze, the most powerful buyer experience platform for B2B marketers, released Folloze Buyer Experience Platform 3.0, which includes a new experience engine and other important features. The latest version of the platform has powerful design tools and data insights to effortlessly create content-rich, relevant experiences for a more connected and immersive buyer journey. In addition, B2B marketers can now build rich experiences in a no-code environment to engage buyers throughout th...

Core ABM

SalesLoft | November 04, 2020

SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize c...

Buyer Intent Data

EIN News | May 04, 2023

According to Bombora Company Surge, during the last 90 days there have been over 17,000 spikes in research about content across business services companies. Content falls in the middle of the pack above demand generation in marketing interests, showing where B2B marketers’ priorities lie. According to the Content Marketing Institute, 71 percent of B2B marketers say that content has become even more important in the last year. (https://contentmarketinginstitute.com/articles...

Account Based Data

Business Wire | June 26, 2023

New data from SurveyMonkey, a global leader in online surveys and forms, reveals a drastic disconnect between consumers’ feelings and CX and digital marketing professionals’ perceptions about customer experiences. The analysis of 1,000 consumers and more than 600 CX and digital marketing industry professionals shows that they do not see eye to eye in four important areas: the value of AI, the level of post-COVID-19 support, consumers’ preferred feedback channels, and the ...