WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Dun & Bradstreet | June 16, 2021
Dun & Bradstreet, a foremost global provider of business decisioning data and analytics, revealed D&B Rev.Up, an open platform. It aligns teams, data, and technology to deliver relevant and engaging buyer experiences for target accounts. Dun & Bradstreet branded it as a “Revtech,” a go-to-market platform.
D&B Rev.Up ABX is the product in the market to bring first- and third-party data together. With this, it also got activation capabilities and measurem...
ON24 | April 18, 2022
On April 14, ON24 announced the launch of ON24 Forums, a new live engagement experience for the marketing and sales to drive interactive moderated discussions that encourage audience participation. Organizations can bring together high-valued attendees for face-to-face, two-way video group conversations and networking. Customers can create and scale fully branded and personalized digital experiences that collect high-quality first-person insights.
“We continue ...
ON24 | November 16, 2021
ON24 (NYSE: ONTF) today announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions.
One Door, Influ2 | September 29, 2021
Influ2, a Person-Based Advertising platform, today announced that it helped the leading provider of cloud-based visual merchandising software, One Door focus its Account-Based Marketing (ABM) program - boosting marketing performance and influence on its revenue pipeline by 70%. This was a result of Influ2’s precise targeting capabilities, which allowed One Door to more accurately reach the buying groups within its target accounts and filter out irrelevant contacts.
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