Progressive Content

CORE ABM

Terminus | September 23, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies. Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...

RollWorks | June 30, 2020

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

CORE ABM

Reports Globe | June 15, 2021

It's time for businesses worldwide to accept digital marketing innovations to identify opportunities to improve leads and sales. There is a massive interest in ABM trends and innovation in marketing at the beginning of the year, and 2021 was no different. Businesses worldwide are constantly scanning for new digital marketing trends, technology, and platforms, to rapidly identify new opportunities that agile companies and marketers can tap into. If so, they're looking in th...

ABM ACCOUNTS

Invado Solutions | August 19, 2021

Invado Solutions, a boutique Pardot consulting firm and Salesforce marketing partner, has launched a full-service demand generation solution for its customers. The solution includes full demand gen strategy development, campaign creation, technical implementation and operational support. Carlos Hidalgo, a B2B demand generation strategy veteran, author and TedX speaker, has joined Invado Solutions as Head of Demand Generation Strategy. Carlos brings 25 years of B2B marketing experience to Invado ...