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Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers. This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most r...
LeadAngel | July 07, 2020
Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...
BUYER INTENT DATA
Zymplify | December 03, 2021
Portstewart firm, Zymplify Group has launched Lead Onion, a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real time. Lead Onion allows users to activate buyer-intent data with 17 dynamic intent sources giving them the ability to quickly identify companies who are ready to buy and their key decision makers. Once identified prospects are prioritized into ready-to-buy sales leads allow...
6sense | September 15, 2020
6sense, the leading Account Engagement Platform, today announced the company projects 100% revenue growth for the third year in a row. Despite the challenges of a global pandemic, 6sense continues to thrive by helping businesses predictably grow revenue with AI, big data, and machine learning. The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, have helped the compan...
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