RB Advertising

Account Based Data

MRP Prelytix | October 13, 2023

MRP has announced additional enhancements to its breadth of buying interest data coverage. MRP's simplified approach provides a solution that removes unnecessary complexities, enabling their customers to expedite their journey toward pipeline growth. By integrating tracked engagement with content tailored to buying interests, B2B revenue teams can efficiently ...

Account Based Data

JCMarketResearch | May 25, 2021

JCMR recently Announced the Buyer Intent Data Tools study with 200+ market data Tables and Figures spread through Pages and easy-to-understand detailed TOC on the “Global Buyer Intent Data Tools Market. Global Buyer Intent Data Tools Market allows you to urge different methods for maximizing your profit. The research study provides estimates for Buyer Intent Data Tools Forecast till 2028*. a number of the Leading key Company’s Covered for this Research are DiscoverOrg, Demandbase, La...

Targeted Account Strategy

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...

Account Based Data

Cyance | March 22, 2021

Cyance, a top-tier provider of global third-party intent data, announced that intent data had shown rapid growth results over the last financial year. The marketing technology, whose clients are K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with powerful account-based marketing (ABM) solution. Cyance delivers the most extensive reach for European geographies, which is over 55,000 publisher partnerships across Europ...