Revenue Architects

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The Revenue Architecture Methodology integrates marketing, sales and service around the modern buyer. Unlike legacy sales methodologies and narrowly focused marketing methodologies, Revenue Architecture applies a modern, flexible marketing and sales process that adapts to your business.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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BUYER INTENT DATA

BOMBORA LAUNCHES INSIGHT SUITE, GIVING PUBLISHERS FULL PICTURE OF WEBSITE VISITORS AND B2B PURCHASE INTENT

Bombora | November 30, 2021

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Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

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CORE ABM

DEMANDBASE NAMED INDUSTRY LEADER IN SEVEN CATEGORIES ON G2

Demandbase | September 15, 2021

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Demandbase, the B2B go-to-market leader, today announced its leadership placements on multiple G2 reports for the fall of 2021. The Demandbase platform earned "leader" classification in the categories of Account Data Management, Account Based Analytics, Account Based Orchestration Platforms, Attribution, and Marketing Account Intelligence. Additionally, InsideView, a Demandbase company, was also named as a leader in Market Intelligence, Marketing Account Intelligence and Sales Intellig...

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BUYER INTENT DATA

JENNIFER ROSS JOINS INTENTSIFY AS CMO

Intentsify | September 09, 2022

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Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive se...

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ACCOUNT BASED DATA

SUGARCRM AWARDED “BEST CRM PLATFORM” IN CX TODAY’S INAUGURAL CX AWARDS

SugarCRM | February 22, 2022

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SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected...

Read More
news image

BUYER INTENT DATA

BOMBORA LAUNCHES INSIGHT SUITE, GIVING PUBLISHERS FULL PICTURE OF WEBSITE VISITORS AND B2B PURCHASE INTENT

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

Read More
news image

CORE ABM

DEMANDBASE NAMED INDUSTRY LEADER IN SEVEN CATEGORIES ON G2

Demandbase | September 15, 2021

Demandbase, the B2B go-to-market leader, today announced its leadership placements on multiple G2 reports for the fall of 2021. The Demandbase platform earned "leader" classification in the categories of Account Data Management, Account Based Analytics, Account Based Orchestration Platforms, Attribution, and Marketing Account Intelligence. Additionally, InsideView, a Demandbase company, was also named as a leader in Market Intelligence, Marketing Account Intelligence and Sales Intellig...

Read More
news image

BUYER INTENT DATA

JENNIFER ROSS JOINS INTENTSIFY AS CMO

Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive se...

Read More
news image

ACCOUNT BASED DATA

SUGARCRM AWARDED “BEST CRM PLATFORM” IN CX TODAY’S INAUGURAL CX AWARDS

SugarCRM | February 22, 2022

SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected...

Read More