Revenue Architects

Alyce | July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

Account Based Data, Targeted Account Strategy

Demandbase | December 08, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are driving more business using fewer resources by leveraging the Demandbase One go-to-market platform. Here are a few of their 2022 success stories: Doing More with Less Deep Instinct became a Demandbase customer when they were switching to a modern account-based approach and needed a platform with flexible, co...

Account Based Execution

RollWorks | February 10, 2023

On February 9, 2023, Account-based marketing platform RollWorks, a subsidiary of NextRoll, announced that it has been named for G2's 2023 Best Software Awards, ranking third in the category of Best Marketing and Digital Advertising Products. As the world's biggest and most reputable software marketplace, G2 is accessed annually by eighty million software customers. Its annual Best Software Awards recognize the world's top software firms and products based on accurate...

Account Based Advertising

Demandbase | March 16, 2022

On March 15, Demandbase announced that it had joined the World Wide Web Consortium (W3C), the international community, to help shape the future of privacy and advertising. Demandbase is an ABX member. It will be a part of the working group and standards organization and will take part in assisting in defining the guidelines and protocols that ensure the growth of the web. Demandbase will lend its extensive insights on digital advertising, buyer data, buyer privacy, and more. ...