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PRWeb | April 21, 2023
PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Well Planned Web, a globally-recognized content marketing agency. This partnership will enable B2B-focused businesses to drive efficiency, scale across marketing channels, and increase sales funnel velocity by providing personalized content experiences. “We are thrilled to partner with Well Planned Web and bring our customers a powerful set of tools that will drive better eng...
ACCOUNT BASED DATA
LINK Mobility, Emarsys | November 23, 2021
LINK Mobility (LINK) announces integration into Emarsys' omnichannel customer engagement platform as an approved SMS aggregator. Today, LINK, a leading global Communications Platform as a Service (CPaaS) provider, announce its new relationship with Emarsys, an SAP company that empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Emarsys is the platform of choice for over 1,650...
ACCOUNT BASED ANALYTICS, ABM ACCOUNTS
RollWorks | December 07, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced new research that reveals what’s driving optimism for B2B marketers heading into 2023 and the customer acquisition strategies they’re doubling down on to be successful. In the survey of more than 1,000 B2B marketers, respondents validate that they continue to face limited resources, including smaller marketing teams and lean operating budgets. Over half (52%) of respondents say budgets ...
NextRoll, RollWorks | November 15, 2022
NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses, today announced that it has promoted Roli Saxena to CEO, effective immediately. In her new role, Saxena is responsible for leading NextRoll's next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. Saxena, who is succeeding interim CEO and CFO Peter Krivkovich, will continue to move the compa...
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