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InsideView, Demandbase | September 09, 2021
InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...
Core ABM, Account Based Data
ZoomInfo | December 23, 2022
Contents 1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting 2. Reviewing Go-to-market Software for Enterprise Customers When looking for go-to-market buyer intent data software for implementing your account-based marketing, finding a trusted global leader becomes important when ROI is concerned. The years of market presence alongside high cu...
Invado Solutions | August 19, 2021
Invado Solutions, a boutique Pardot consulting firm and Salesforce marketing partner, has launched a full-service demand generation solution for its customers. The solution includes full demand gen strategy development, campaign creation, technical implementation and operational support. Carlos Hidalgo, a B2B demand generation strategy veteran, author and TedX speaker, has joined Invado Solutions as Head of Demand Generation Strategy. Carlos brings 25 years of B2B marketing experience to Invado ...
Account Based Execution
RollWorks | May 05, 2021
RollWorks, a NextRoll subsidiary, today announced Journey Stages, a new feature in the RollWorks Account-Based Platform that provides B2B marketing and sales teams with greater insight into the effect of go-to-market practices on account progress. Journey Stages assists teams of all sizes in determining where their accounts are in their buying journey, activating stage-specific multi-channel campaigns as required, and measuring the success of their ABM services. Journey Stages is the first in a ...
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