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IDG | June 30, 2020

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....

Account Based Advertising

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Sendoso | February 04, 2020

Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors. Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs....

MARKETN LLC | August 07, 2020

The talented MARKETN team is ready to go beyond clients' expectations and rapidly scale business growth with its preferred HubSpot Content Management System. MARKETN, a highly successful New York-based digital marketing agency, has chosen HubSpot CMS as its choice of website management to support its end-to-end marketing services. HubSpot CMS consists of a number of tools that work together under one umbrella and offers everything from helping to increase website traffic, convert website vis...