SideFuse

SideFuse is a cloud-based marketing technology software that enables advertisers (and the agencies they hire) to obtain third-party B2B intent data and qualified leads by buying any kind of media on a performance basis. With this one powerful demand campaign management platform, marketers can create campaigns specific to their product category, identify high-performing publishers and other media companies with experience in that category, allocate demand, monitor campaign performance, normalize data associated with incoming supply, and review campaign analytics. With advanced features such as account-based targeting, automated lead scoring and rule-based lead delivery, SideFuse is able to source third-party data (and even warm up first-party data) with “no-secrets” transparency and efficient automation. Simply put, SideFuse is designed to ignite the conversion rates of B2B demand generation campaigns.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

BUYER INTENT DATA

IDG COMMUNICATIONS, INC. ACQUIRES LEADSIFT

LeadSift, IDG Communications | December 24, 2021

news image

Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

Read More

ACCOUNT-BASED DATA

SUREPOINT TECHNOLOGIES’ CHIEF MARKETING OFFICER, LYDIA FLOCCHINI, NAMED A WINNER OF DEMAND GEN REPORT’S 2021 B2B INNOVATOR AWARDS

SurePoint Technologies, Demand Gen Report | January 05, 2022

news image

SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia Flocchini, Chief Marketing Officer, is one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. The awards recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. In her role as Chief Marketing Officer, Flocchini develops an...

Read More

ACCOUNT-BASED DATA

ROLLWORKS' NEW INTEGRATED CAPABILITIES PROVIDE DEEPER INSIGHTS INTO THE ACCOUNT BUYING JOURNEY FOR THE HIGHEST RETURN ON ABM INVESTMENT

RollWorks | October 08, 2021

news image

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...

Read More

ACCOUNT-BASED DATA

ACCOUNTABILITY INTRODUCES CURATED NETWORK OF BUSINESS ADVISORY SERVICES AND CUSTOMER-DRIVEN TECHNOLOGY PROVIDERS

Accountability | November 25, 2021

news image

Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability's platform extension program, which integrates other providers' technology to automate and streamline an agency's workflow. This ...

Read More
news image

BUYER INTENT DATA

IDG COMMUNICATIONS, INC. ACQUIRES LEADSIFT

LeadSift, IDG Communications | December 24, 2021

Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

Read More
news image

ACCOUNT-BASED DATA

SUREPOINT TECHNOLOGIES’ CHIEF MARKETING OFFICER, LYDIA FLOCCHINI, NAMED A WINNER OF DEMAND GEN REPORT’S 2021 B2B INNOVATOR AWARDS

SurePoint Technologies, Demand Gen Report | January 05, 2022

SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia Flocchini, Chief Marketing Officer, is one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. The awards recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. In her role as Chief Marketing Officer, Flocchini develops an...

Read More
news image

ACCOUNT-BASED DATA

ROLLWORKS' NEW INTEGRATED CAPABILITIES PROVIDE DEEPER INSIGHTS INTO THE ACCOUNT BUYING JOURNEY FOR THE HIGHEST RETURN ON ABM INVESTMENT

RollWorks | October 08, 2021

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...

Read More
news image

ACCOUNT-BASED DATA

ACCOUNTABILITY INTRODUCES CURATED NETWORK OF BUSINESS ADVISORY SERVICES AND CUSTOMER-DRIVEN TECHNOLOGY PROVIDERS

Accountability | November 25, 2021

Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability's platform extension program, which integrates other providers' technology to automate and streamline an agency's workflow. This ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us