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BUYER INTENT DATA
LeadSift, IDG Communications | December 24, 2021
Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue.
“The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...
SurePoint Technologies, Demand Gen Report | January 05, 2022
SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia Flocchini, Chief Marketing Officer, is one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. The awards recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs.
In her role as Chief Marketing Officer, Flocchini develops an...
RollWorks | October 08, 2021
RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey.
ABM has quickly become table stakes in B2B marketing, yet marketer...
Accountability | November 25, 2021
Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem.
Counta Part is an expansion of Accountability's platform extension program, which integrates other providers' technology to automate and streamline an agency's workflow. This ...
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