Skotidas Consulting Group

skotidasconsulting.com

Since 2011, Skotidas Consulting Group has designed and implemented hundreds of Social Selling programs for global B2B organisations. During this time, we have helped our clients use social networks to generate connections and followers, interactions on their content, and qualified sales leads with thousands of their business prospects. Each of these actions represents a “data point” – one that can be measured and analysed. We quickly realised the power of this data in predicting future prospect behaviour. We began reviewing the data points in 2013, and since then we have continued to optimise our Social Selling methodology based on the insights we have been extracting. Then, in August 2015, we decided to run our largest ever data research project. We decided to compare the profiles and actions of those prospects who became leads for our clients versus those who did not. Based on 4+ years of campaign data, we discovered the traits – “signals” – that prospects display when they are more likely to be interested in an organisation’s products or services, more likely to engage salespeople on social networks, and more likely to agree to a sales meeting.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Buyer Intent Data

CLEARBIT ENHANCES PIPELINE DISCOVERY AND CAPTURE WITH INTEGRATION OF G2 BUYER INTENT DATA

Clearbit | November 17, 2022

news image

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeli...

Read More

Account Based Data

DEMANDSCIENCE LISTED ON THE INC. 5000 FASTEST-GROWING COMPANIES LIST

DemandScience | September 22, 2023

news image

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-grow...

Read More

6SENSE ACHIEVED THREE SEPARATE ACCOLADES FOR IT'S COMMITMENT TO CUSTOMERS AND CULTURE

6sense | June 04, 2020

news image

6sense’s Commitment to Customers and Culture Recognized for Transforming How Revenue Teams Win Leading account engagement company awarded by Inc. Magazine, The American Business Awards and the Software and Information ...

Read More

Account Based Data, Targeted Account Strategy

TERMINUS STRENGTHENS GO-TO-MARKET LEADERSHIP WITH KEY PROMOTIONS

Terminus | December 09, 2022

news image

Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that cham...

Read More
news image

Buyer Intent Data

CLEARBIT ENHANCES PIPELINE DISCOVERY AND CAPTURE WITH INTEGRATION OF G2 BUYER INTENT DATA

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeli...

Read More
news image

Account Based Data

DEMANDSCIENCE LISTED ON THE INC. 5000 FASTEST-GROWING COMPANIES LIST

DemandScience | September 22, 2023

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-grow...

Read More
news image

6SENSE ACHIEVED THREE SEPARATE ACCOLADES FOR IT'S COMMITMENT TO CUSTOMERS AND CULTURE

6sense | June 04, 2020

6sense’s Commitment to Customers and Culture Recognized for Transforming How Revenue Teams Win Leading account engagement company awarded by Inc. Magazine, The American Business Awards and the Software and Information ...

Read More
news image

Account Based Data, Targeted Account Strategy

TERMINUS STRENGTHENS GO-TO-MARKET LEADERSHIP WITH KEY PROMOTIONS

Terminus | December 09, 2022

Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that cham...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us