Social2B

BUYER INTENT DATA

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, appointed two key executives from Robinhood and Showpad – Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design. Deno brings more than 15 years of experience in SaaS, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity’s velocity sales organization and continue to execute strategy across the venture capital, investment banking and pr...

PROGRAMMATIC ABM

ReportsnReports | February 24, 2021

The report forecasted that the global Account-Based Direct Mail Software market might grow in 2021 at a higher CAGR of from 2021 to 2026. The impact of COVID-19 has made the market grow sluggishly. Since its outbreak in December 2019, the COVID-19 virus has spread to many countries. It caused massive losses of lives and the economy. The global manufacturing, tourism, and financial markets are also hit hard. While the online market increased. The market research includes historical...

IDG | June 30, 2020

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....

ACCOUNT BASED EXECUTION

Terminus | August 05, 2022

Terminus, the industry’s only true ABM platform for revenue growth, received recognition as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Terminus received the highest possible scores in the innovation roadmap, delivery model, business audience matching, ad-level reportin...