Social2B

ACCOUNT BASED DATA

Mediafly, InsightSquared | January 28, 2022

Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution. Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...

ABM ACCOUNTS

RollWorks, Postal.io | August 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today teamed up with Postal.io, the leading offline marketing engagement platform, to help B2B organizations create automated offline campaigns that engage the right accounts and contacts at the right time in the buying journey to achieve a fully integrated, truly omni-channel ABM strategy. The new RollWorks and Postal partnership marks Postal's first workflow collaboration with an ABM company and is made poss...

ACCOUNT BASED DATA

Adroit Market Research | January 19, 2021

Worldwide Account-Based Marketing Market report, 2020-25 is a direct data record that has included significant information across both noteworthy and current courses of events to outfit report perusers with imaginative arrangements that enhance business prudence for consistent revenue generation and high worth supportability in the worldwide Account-Based Marketing Market. Highlights, for example, market explicit extension interests and resulting improvements, market size analysis based on worth...

ACCOUNT BASED ANALYTICS

Lytics | May 11, 2022

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...