Social2B

Demandbase | June 16, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

ABM ACCOUNTS

SalesLoft, 6sense | May 28, 2021

SalesLoft's sales engagement platform has been integrated with 6sense. The 6sense Sales Intelligence module and its insights are now accessible directly from SalesLoft's Account and Person Profile pages. "This new integration brings 6sense's buyer and account-based sales intelligence straight into SalesLoft's platform. Reps no longer have to switch between several platforms to access and act on critical buyer insights, "Nate Remmes, SalesLoft's execut...

Madison Logic | May 13, 2020

Madison Logic is ranked as both a Leader for Account Based Advertising and a High Performer for Marketing Account Intelligence. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and ...

Accenture | July 03, 2020

Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...