Sophic Services

ABM Accounts

Terminus, Outreach | February 01, 2021

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

Targeted Account Strategy

Okendo | September 28, 2022

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect. This addition to Okendo’s integrated product suite enables ecommerce brands to collect customer insights at scale so they can deliver more personalized and frictionless commerce experiences. The launch of Okendo Connect comes as ecommerce brands face a patchwork of complexities, including a shift to a more privacy-centric web, the disruption of...

Account Based Data

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Account Based Data

ZoomInfo | December 21, 2021

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...