account-based engagement
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 15 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

C-Suite On Deck

The alignment of ABM with marketing and sales strategies is important simply because ABM flips the traditional approach towards generating leads while helping marketers develop a customized approach for every customer. Tim Kopp

Events

Related News

TERMINUS RAISES $7.5 MILLION SERIES A TO LEAD ACCOUNT BASED MARKETING REVOLUTION

prnewswire | March 15, 2016

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Terminus is the first ABM platform that enables B2B marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale. ABM, meanwhile, is a fast-growing market. According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM "extremely" or "very" important to their overall marketing efforts. Since launching 11 months ago, Terminus has added over 130 customers, including Gainsight, Dun & Br...

Read More

TERMINUS CO-FOUNDER & CMO AUTHORS "ACCOUNT-BASED MARKETING FOR DUMMIES

| April 20, 2016

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Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing, an innovative quality-over-quantity sales development strategy that is fundamentally changing the way modern B2B marketers engage customers. Account-Based Marketing For Dummies is now available from Wiley Publishing, publishers of the best-selling For Dummies reference series....

Read More

TERMINUS CO-FOUNDER AND CMO, SANGRAM VAJRE, AUTHORS “ACCOUNT-BASED MARKETING FOR DUMMIES”

| April 21, 2016

news image

"Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s best-selling reference series and a Wiley brand. “Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers w...

Read More

TERMINUS COFOUNDER AND CMO, SANGRAM VAJRE, AUTHORS ‘ACCOUNT-BASED MARKETING FOR DUMMIES’

| April 21, 2016

news image

“Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads became high-quality customers....

Read More
news image

TERMINUS RAISES $7.5 MILLION SERIES A TO LEAD ACCOUNT BASED MARKETING REVOLUTION

prnewswire | March 15, 2016

Terminus is the first ABM platform that enables B2B marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale. ABM, meanwhile, is a fast-growing market. According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM "extremely" or "very" important to their overall marketing efforts. Since launching 11 months ago, Terminus has added over 130 customers, including Gainsight, Dun & Br...

Read More
news image

TERMINUS CO-FOUNDER & CMO AUTHORS "ACCOUNT-BASED MARKETING FOR DUMMIES

| April 20, 2016

Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing, an innovative quality-over-quantity sales development strategy that is fundamentally changing the way modern B2B marketers engage customers. Account-Based Marketing For Dummies is now available from Wiley Publishing, publishers of the best-selling For Dummies reference series....

Read More
news image

TERMINUS CO-FOUNDER AND CMO, SANGRAM VAJRE, AUTHORS “ACCOUNT-BASED MARKETING FOR DUMMIES”

| April 21, 2016

"Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s best-selling reference series and a Wiley brand. “Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers w...

Read More
news image

TERMINUS COFOUNDER AND CMO, SANGRAM VAJRE, AUTHORS ‘ACCOUNT-BASED MARKETING FOR DUMMIES’

| April 21, 2016

“Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads became high-quality customers....

Read More