Terminus

prnewswire | March 15, 2016

Terminus is the first ABM platform that enables B2B marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale. ABM, meanwhile, is a fast-growing market. According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM "extremely" or "very" important to their overall marketing efforts. Since launching 11 months ago, Terminus has added over 130 customers, including Gainsight, Dun & Br...

| April 20, 2016

Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing, an innovative quality-over-quantity sales development strategy that is fundamentally changing the way modern B2B marketers engage customers. Account-Based Marketing For Dummies is now available from Wiley Publishing, publishers of the best-selling For Dummies reference series....

| April 21, 2016

"Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s best-selling reference series and a Wiley brand. “Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers w...

| April 21, 2016

“Account-Based Marketing For Dummies outlines the operational process and instructs marketers to become heroes within their organizations,” says Vajre. “Since the inception of B2B marketing, the standard approach has always been spray-and-pray. Marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads became high-quality customers....