The Digital Effect : Programmatic & Social ABM

CORE ABM

Madison Logic | April 01, 2021

Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...

PROGRAMMATIC ABM

6sense | April 21, 2022

On April 20, 6sense announced its platform ‘6sense Revenue AI’ and previewed other innovative products that strengthens its leadership position in the market. The platform eliminates the guesswork that revenue teams rely on by using the power of AI across buyer journeys. It will allow users to offer a better customer experience and to produce a high-quality pipeline that will ultimately likely convert to revenue. "Every business wants to generate rev...

BUYER INTENT DATA

Intent HQ | November 30, 2022

Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the buyer’s journey across enterprise technologies and new digital, AI-powered platform innovation. In his new role, Phillips is responsible for optimizing the prospect, end-user and employee experiences, driving company growth through thought-p...

ACCOUNT BASED DATA

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, ...