The Digital Effect : Programmatic & Social ABM

The Digital Effect is a European Account Based Marketing agency. We believe that digital ABM is the biggest transformational force in B2B demand generation and want to help our customers succeed in the journey Our ABM digital marketing solutions and advertising stack are guided by agile marketing principles, providing programmatic B2B targeting, social selling acceleration programs and creative solutions.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

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Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Read More

CORE ABM

IDG SIMPLIFIES ABM JOURNEY FROM ENGAGEMENT TO SALES ACTIVATION FOR TECHNOLOGY MARKETERS

IDG Communications | March 23, 2021

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IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

Read More

ACCOUNT-BASED EXECUTION

JABMO ADDS DYNAMIC INTENT SCORING TO ITS ABM PLATFORM

Jabmo | April 29, 2022

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Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...

Read More

ZOOMINFO INVESTS $575 MILLION IN CHORUS.AI AS ARTIFICIAL INTELLIGENCE SHAKES UP THE SALES SECTOR

ZoomInfo, Chorus.ai | July 17, 2021

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ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Read More
news image

ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Read More
news image

CORE ABM

IDG SIMPLIFIES ABM JOURNEY FROM ENGAGEMENT TO SALES ACTIVATION FOR TECHNOLOGY MARKETERS

IDG Communications | March 23, 2021

IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

Read More
news image

ACCOUNT-BASED EXECUTION

JABMO ADDS DYNAMIC INTENT SCORING TO ITS ABM PLATFORM

Jabmo | April 29, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...

Read More
news image

ZOOMINFO INVESTS $575 MILLION IN CHORUS.AI AS ARTIFICIAL INTELLIGENCE SHAKES UP THE SALES SECTOR

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Read More