The Digital Effect : Programmatic & Social ABM

thedigitaleffect.com

The Digital Effect is a European Account Based Marketing agency. We believe that digital ABM is the biggest transformational force in B2B demand generation and want to help our customers succeed in the journey Our ABM digital marketing solutions and advertising stack are guided by agile marketing principles, providing programmatic B2B targeting, social selling acceleration programs and creative solutions.

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BUYER INTENT DATA

TRUE INFLUENCE® WILL SUPPLY DATA TO FEDERAL AGENCIES

True Influence | July 29, 2021

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True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...

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PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

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PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

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6SENSE STATE OF PREDICTABLE REVENUE GROWTH REPORT OFFERS PRACTICAL INSIGHTS FOR SALES AND MARKETING LEADERS TO MEET REVENUE GOALS

6sense | March 19, 2020

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6sense, the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue growth engine. “Every company strives to not only grow revenue but to grow it predictably. Yet creating a predicta...

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ACCOUNT BASED EXECUTION

TRUSTRADIUS ANNOUNCES DEMANDBASE ONE INTEGRATION

TrustRadius, Demandbase | March 30, 2022

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TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...

Read More
news image

BUYER INTENT DATA

TRUE INFLUENCE® WILL SUPPLY DATA TO FEDERAL AGENCIES

True Influence | July 29, 2021

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...

Read More
news image

PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More
news image

6SENSE STATE OF PREDICTABLE REVENUE GROWTH REPORT OFFERS PRACTICAL INSIGHTS FOR SALES AND MARKETING LEADERS TO MEET REVENUE GOALS

6sense | March 19, 2020

6sense, the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue growth engine. “Every company strives to not only grow revenue but to grow it predictably. Yet creating a predicta...

Read More
news image

ACCOUNT BASED EXECUTION

TRUSTRADIUS ANNOUNCES DEMANDBASE ONE INTEGRATION

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...

Read More