The Digital Effect : Programmatic & Social ABM

ABM ACCOUNTS

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

CORE ABM

IDG Communications | March 23, 2021

IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

ACCOUNT-BASED EXECUTION

Jabmo | April 29, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...