The Marketing Hub

ABM ACCOUNTS

Upland Software | March 02, 2022

Upland Software, Inc. has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report. This report provides an overview of account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included in the report. Additionally, it was only one of seven late-stage technology providers acknowledged in the report. “We’re proud to be recognized by Forrester among so...

CORE ABM

Madison Logic | April 01, 2021

Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...

CORE ABM

Madison Logic | January 14, 2022

On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision. Amongst the vendors evaluated in the Report, Madison Logic’s ability t...

Anteriad | April 04, 2022

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...