The Marketing Hub

BUYER INTENT DATA

July 29, 2021

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...

CORE ABM

July 28, 2021

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study,...

ABM ACCOUNTS

July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...