The Marketing Hub

CORE ABM

Jabmo | September 03, 2021

Jabmo, a provider of ABM solutions to the manufacturing and life sciences industries, has announced its latest integration with Google, making it a truly omnichannel ABM platform. According to Jabmo, this latest integration allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels – all within a single platform. The Google integration wa...

ABM ACCOUNTS

Terminus | March 01, 2021

Terminus, a startup for providing sales and marketing integrated platform through account-based marketing, has announced its funding and growth. It has closed a Series C of $90 million and the total value at present is around $400 million. According to PitchBook data, this is a huge jump in their valuation in its last round. The main reason for this hike is the huge focus on digital marketing in the last year especially due to the pandemic. Its customer record is another reason to...

ABM ACCOUNTS

Jabmo | April 30, 2021

Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling. Man...

ABM ACCOUNTS

MoEngage, G2 | March 10, 2021

MoEngage, one of G2’s customers, have successfully leveraged G2’s marketplace to establish credibility, boost brand awareness, and to drive demand for their customer engagement platform. While MoEngage had a greater product and high customer gratification, the team noticed they were not talented to capture the attention of prospective buyers. They knew they required more social proof of their greater product and high customer fulfillment to progress their conversion ra...