The Marketing Store, Europe

SurveyMonkey | June 08, 2020

SurveyMonkey Merges CX Platforms. SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to improve the customer experience.

Core ABM

PR Newswire | April 24, 2023

Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all oth...

Core ABM, Account Based Execution

PR Newswire | July 25, 2023

Outreach, the leading AI-powered sales execution platform helping revenue organizations create and close more pipeline, today introduced Outreach Marketplace, Developer Portal, and new breakthrough integration capabilities for enterprise customers and partners. The announcement was made during Outreach's Enterprise Executive Roundtable virtual event, featuring executives from Corporate Visions, Demandbase, F5, Microsoft, SAP, and Twilio. Outreach Marketplace provides a new h...

TechTarget | September 16, 2020

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....