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Buyer Intent Data
GlobeNewswire | April 27, 2023
Anteriad today announced results of a new study with Ascend2 that shows marketers under increasing pressure to perform in a tough market, and that a focus on quality marketing data, particularly intent data, can help drive results. The study, “The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out,” found that less than one third (28%) of marketers expect to hit Q2 2023 goals and are feeling the stress. Ascend2 and Anteriad found ...
Folloze | May 20, 2020
Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies. Majority of Marketer...
Account Based Data
Business Wire | May 15, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has been recognized by TrustRadius with seven 2023 Top Rated Awards for customer satisfaction. ZoomInfo’s SalesOS platform was honored in the Intent Data, Sales Intelligence Software, and Market Intelligence Software categories. The company’s conversation intelligence solution, Chorus, repeated as a winner in the Sales Enablement, Sales Coaching, Call Recording, and Conversation In...
Bombora | May 24, 2021
According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...
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