Tribune Content Solutions

Targeted Account Strategy

RollWorks | September 20, 2023

RollWorks released Hot Contacts, a unique feature that supplements the marketing qualified lead (MQL) list with sales-ready prospects. The company has distributed more than 1.5 million sales-ready leads to its beta customers since March, each receiving an average of 200 leads per quarter. Hot Contacts enables marketers to define ...

ABM Accounts

Optimizely | October 04, 2022

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize t...

Buyer Intent Data

Forrester | October 09, 2023

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...

VanillaSoft | July 09, 2020

VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Praill’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the role of Chief Revenue Officer....