Virtual DBS

ABM ACCOUNTS

MRP, MarTech Breakthrough | August 13, 2021

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments. “MR...

Folloze | February 25, 2020

At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchestrated and contextual engagement with customers. Reflecting this trend, Forrester included Folloze as a “growth stage” provider within the personalization segment in its “New Tech: Ac...

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Instrumental Inc | August 20, 2020

Instrumental Inc., leader in manufacturing intelligence and issue discovery, today announced that its second quarter, which ended June 30 2020, was the largest in company history. As electronics brands navigate the challenges of manufacturing in an unprecedented international environment, forward-looking brands are leveraging Instrumental not only to find and resolve design and process issues faster, but to expedite remote work in an industry that was highly dependent on in-person investigation ...