VWA Advertising and Marketing

AdDaptive Intelligence | February 24, 2020

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

ACCOUNT BASED ANALYTICS

Falkon | December 05, 2022

Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth. Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently fr...

CORE ABM

TechTarget | April 20, 2022

On April 19, TechTarget, a global leader in B2B technology purchase intent data and services, announced its Leader status in multiple quarterly reports published by G2. This is the company’s tenth time receiving the title. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Spring 2022 , the Grid Report for Marketing Account Intelligence Software – Summer 2022, and the Grid Report for Sales Intelligence Software, the 10th consecuti...

Reuters Events | July 14, 2020

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...