VWA Advertising and Marketing

vanwinkleassociates.com

Van Winkle + Associates is a full service marketing and advertising agency headquartered in Atlanta, GA. Founded in 1984, the firm still delivers on the original promise to give clients more bang for their buck by providing strategic marketing solutions in an innovative way that makes every dollar spend like 100. This philosophy has allowed the firm to grow from a strategic consumer packaged goods marketing agency into one of the most creative and successful marketing and advertising agencies in the Southeast.

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BUYER INTENT DATA

IDG COMMUNICATIONS, INC. ACQUIRES LEADSIFT

LeadSift, IDG Communications | December 24, 2021

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Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

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ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

news image

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

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ACCOUNT BASED DATA

LINK MOBILITY INTEGRATED INTO EMARSYS' (SAP) OMNICHANNEL CUSTOMER ENGAGEMENT PLATFORM

LINK Mobility, Emarsys | November 23, 2021

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LINK Mobility (LINK) announces integration into Emarsys' omnichannel customer engagement platform as an approved SMS aggregator. Today, LINK, a leading global Communications Platform as a Service (CPaaS) provider, announce its new relationship with Emarsys, an SAP company that empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Emarsys is the platform of choice for over 1,650...

Read More

SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

news image

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More
news image

BUYER INTENT DATA

IDG COMMUNICATIONS, INC. ACQUIRES LEADSIFT

LeadSift, IDG Communications | December 24, 2021

Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

Read More
news image

ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Read More
news image

ACCOUNT BASED DATA

LINK MOBILITY INTEGRATED INTO EMARSYS' (SAP) OMNICHANNEL CUSTOMER ENGAGEMENT PLATFORM

LINK Mobility, Emarsys | November 23, 2021

LINK Mobility (LINK) announces integration into Emarsys' omnichannel customer engagement platform as an approved SMS aggregator. Today, LINK, a leading global Communications Platform as a Service (CPaaS) provider, announce its new relationship with Emarsys, an SAP company that empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Emarsys is the platform of choice for over 1,650...

Read More
news image

SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us