Webunit AB

Account Based Analytics

Bombora | November 09, 2022

Bombora, the leading provider of B2B Intent data solutions, is the gold winner for the top small- and medium-sized business marketing program in the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Bombora’s gold award was based on a B2B marketing campaign for the company’s Essential Intent Data Guide. Bombora’s marketing department developed The Essential Intent Data Guide as a downloadable asset to educate a wide range of B2B marketers who needed he...

Account Based Analytics, Account Based Execution

PR Newswire | August 10, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces the results of its 2023 C-Suite Go-to-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. The survey gathered responses from 200 high-level B2B leaders across marketing and sales to better understand how the industry is changing and the GTM approaches that separate successful companies from the rest. Through this research, Demandbase uncovered how team...

Account Based Execution

Demandbase | June 09, 2022

Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money. ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within th...

ABM Accounts

Terminus, Outreach | February 01, 2021

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...