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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ROLLWORKS CONTINUES RECORD BUSINESS GROWTH, NAMES MIHIR NANAVATI TO PRESIDENT

RollWorks | October 04, 2021

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RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll. As B2B revenue teams continue to align around the most targeted and efficie...

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ABM ACCOUNTS

ZOOMINFO PROVIDES TECHNOLOGY USAGE INSIGHTS FOR MORE THAN 30 MILLION COMPANIES

ZoomInfo | September 02, 2022

news image

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns. Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. ZoomInfo’s ...

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TECHTARGET UNVEILS PROSPECT-LEVEL INTENT DATA, ENABLING TRUE PERSONALIZATION FOR SALES

TechTarget | September 16, 2020

news image

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....

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ABM ACCOUNTS

INSIDEVIEW ADDS MILLIONS OF INTEGRATED TECHNOGRAPHIC PROFILES AND LAUNCHES CUSTOMIZED TECHNOGRAPHIC DATA SERVICES

InsideView, Demandbase | September 09, 2021

news image

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...

Read More
news image

CORE ABM

ROLLWORKS CONTINUES RECORD BUSINESS GROWTH, NAMES MIHIR NANAVATI TO PRESIDENT

RollWorks | October 04, 2021

RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll. As B2B revenue teams continue to align around the most targeted and efficie...

Read More
news image

ABM ACCOUNTS

ZOOMINFO PROVIDES TECHNOLOGY USAGE INSIGHTS FOR MORE THAN 30 MILLION COMPANIES

ZoomInfo | September 02, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns. Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. ZoomInfo’s ...

Read More
news image

TECHTARGET UNVEILS PROSPECT-LEVEL INTENT DATA, ENABLING TRUE PERSONALIZATION FOR SALES

TechTarget | September 16, 2020

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....

Read More
news image

ABM ACCOUNTS

INSIDEVIEW ADDS MILLIONS OF INTEGRATED TECHNOGRAPHIC PROFILES AND LAUNCHES CUSTOMIZED TECHNOGRAPHIC DATA SERVICES

InsideView, Demandbase | September 09, 2021

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...

Read More