Wunderman

ACCOUNT-BASED DATA

Metadata | March 03, 2022

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as...

Madison Logic | September 29, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O'Regan on B2B Marketing's list of Top ABM (account-based marketing) Opinion Leaders. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. "Despite health and economic challenges that are adversely affecting many industries, B2B organizations have accelerated their shift to digital, supporting sales goals with performance based ...

ABM ACCOUNTS

One, Inc., UviaUs | August 10, 2021

For almost 10 years, Demand Gen Report has given a Killer Content Award to twenty-eight companies to recognise creative marketing. They focused on brands who had conquered the uncertainty of 2020, businesses that had "smashed their objectives and achieved the top of their industry scoreboards" for 2021. One Inc. was named the winner of the B2B Account-Based Marketing Campaign category, which recognises customised B2B efforts aimed at difficult-to-reach decision makers. O...

ACCOUNT-BASED EXECUTION

Contentgine | April 23, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. ...