Dun And Bradstreet Buys ABM Specialist Avention For $150M

Dun & Bradstreet has revealed it is buying Avention, the maker of OneSource solutions which delivers company, contact, and market data, delivered through its own technology platform. Avention is a leader in the increasingly popular account based marketing (ABM) sector. The company says the purchase positions it as a leader in the Sales Acceleration market which seeks to help sales and marketing professionals by providing market and company information enhanced by software. The goal  is to deliver refined information to make it more current, connecting it with buying signals, and providing it with relevant context.