8 Unexpected Inbound Marketing Facts About B2B Buyers
Business 2 Community | November 10, 2017
Selling to companies and other organizations is still a lot like selling to people. In essence, it is not B2C or B2B it is H2H – Human to Human! In recent years, digital technology such as websites, search engines, and mobile computing has drastically changed the way marketers and sales teams reach buyers.