The Case for Predictive Marketing Automation: Account-Based Marketing

Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. This evolution has allowed lean teams to drive customized messaging and improved engagement across product lines, personas and the customer lifecycle. Now it’s predictive intelligence that is revolutionizing the B2B marketing and sales landscape. Using customer behavioral data coupled with predictive modeling, predictive intelligence is helping companies identify in-market accounts and gain visibility into their buying needs and the stage of the buying cycle they’re in.