What You Can Learn From Your Inbound Marketing Data Analytics

How is your inbound marketing strategy performing? It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. First, it's essential to understand what analytics you need to measure. Google Analytics is a great overhead analytics site to track nearly all website analytics as well as information about traffic sources and more. It's also smart to take a look at each of your social media profile insights to see how your content is resonating with your audience. Just taking a look at your monthly users and pageviews is considered more of a vanity metric than a true measure of success. After all, if you have 100,000 monthly pageviews, but no one is buying anything, the pageviews are not doing your business a lot of good.