In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con
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Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships, and driving revenue with top tier high value accounts are always top of mind. So what should you be investing in 2023 to hit your targets?
In this session, Jessica Ovalle Fisher, Director of Demand Generation at Sendoso, goes over how to engage and convert target accounts with personalized gifts that set you apart from the competition.
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HG Data
Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Insights and LiveRamp, you can now use HG Audience segments to target your ads to the most relevant audience on Facebook in just a few quick steps.
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Content is one of the most important elements of a Demand Gen strategy. Content that adds value not only promotes increased time on your corporate site but also builds trust between your buyer and your brand. Nowadays, there’s almost an unlimited amount of content. From blogs to webinars to white papers, buyers now have many options for where to go for their information. So how can you make your content stand out? How do you produce content that’s valuable and not just plentiful? How do you make content that drives demand?
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