Engagio
Your revenue engine works best when sales and marketing are working in lockstep, yet for many organizations, this is just a dream. Their tools, tactics and workflows stand in the way of making this fantasy a reality. In this presentation, we'll share how top performing teams are using modern B2B strategies to align and drive more revenue. Engagio and DiscoverOrg cover: How to get actionable account intelligence and deliver it to your sales team.
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ITSMA
Account-Based Marketing (ABM) has taken the B2B world by storm. Marketers are building out programs and ABM ROI is higher often double or more than any other type of marketing. But most of us are still just getting started and figuring out the ABM tech stack is no simple task. How do I build the right foundation? Manage the data? Create compelling experiences? Tap into the power of AI? Orchestrate marketing and sales collaboration? Dig into what’s working and what’s next for ABM tech with a dynamic panel of experts on ABM strategy, execution, and integration. We’ll share the latest benchmark data on ABM tools and tech, practical lessons learned from years in the ABM trenches, and strategic guidelines to optimize investments and accelerate ABM impact.
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Would you be surprised to learn that most unsuccessful ABM programs fail before they’re even launched?
Creating an effective, scalable account-based strategy is a complex journey that requires trustworthy data, aligned KPIs, and buy-in across your entire go-to-market organization. It won’t happen overnight.
But after helping customers launch tens of thousands of ABM campaigns, we’ve identified a few key spots where things tend to fall apart.
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Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently. To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and
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