ABM – How to Advance From Pilot to Program

Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that: Progressively profile your prospects and give you data to support them on their buying journey Educate prospects on your solutions and give you a healthy bump in average order value (AOV) Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations Address objections early so your sales department can convert more prospects into happy customers

As the beat of the ABM drum gets louder and louder, the best B2B marketing professionals are taking advantage of this powerful go-to-market strategy. Metrics and analytics have always been a core component of B2B marketing, but even the pros are struggling to measure ABM’s effectiveness at every stage of the funnel and prove ROI.

The use of intent data has made huge strides, transcending “trend status” to become a fundamental resource for today’s B2B marketers. But while more than half of all marketing professionals leverage insights from first- and third-party intent data, they often overlook the benefits of second-party data and what it brings to the table. Until now! Watch as Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, break down the concept of second-party intent data: what it is, how it’s sourced, and the value it drives for your B2B lead generation strategy.

Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.